How many different ways can they touch it, know it, feel it. Media, then How will your audience encounter the idea. When we talk about creating a great movie or Television program – we have the script… the structure, the characters, the flow of ideas… This is how I see strategy for Multiplaform.The idea of entertainment now is about a multifaceted experience The most understood is Trad. A great Film or Television program starts with a great script… A great transmedia project begins with a great strategy.Who I am– I’m not a purist… And I think it is best to take in all different ideas and views and assess what works best for you and for your project.How I got here Went to film school… big into tech… worked in Doc and news… then live performance and theater… then Hollywood, TV and Film… and started taking jobs on digital projects from Disney to Microsoft – creating content based – entertainment and games as well as content used around marketing… Working on shows I saw the power of the fans and how Hollywood was ignoring it.about 10 years ago I began to see the world moving in a new direction – So now I pretty much approach everything I do, thinking in 4d – the different platforms.
